Case Studies

The Innovation Hub, like many retail experiences, is characterized by an inherent tension between offering entertainment in a public commercial setting and offering useful and personalized information on health and wellness that consumers are habituated to seeking in private, professional spaces.

A large, wholesale grocery business enlisted MDRG to explore the purchasing journey of coffee consumers. Within that journey, they wanted to know how branding impacts their decision process, and, ultimately, how purchase decisions are made.

MDRG worked with Entergy Louisiana and The Ramey Agency to research and test several concepts for Entergy’s 2016 Safety Campaign. The utility ad copy test’s goal was to inform consumers of the danger of power lines.

MDRG conducted multiple studies to assist Ochsner Health System in developing their advertising campaign with their new tag line and ensuring brand success.

MDRG conducted advertising testing for a public health program offering key insights that helped improve their advocacy campaign.